Sunday, November 5, 2017

Week 5 Shiny Marketing



Light has away of drawing our attention. I was out watching a game and my eye was caught by these copper cups reflecting the light from the bar and the tv.  The light was intriguing and beautiful. Most copper cups are left under the bar or chilled, but here, this company left them out where they could draw the eye. The location worked very well before half time the rack was almost empty. At a restaurant Moscow Mules are not a big seller and are quite expensive and do not pair well with meals. I truly believe they placement on the bar and lit up was a great marketing tool. If I was not the designated driver I would have been sold too. 

1 comment:

  1. Nice study in light on objects, too often in a comp class we just talk about what the light does but not how it interacts, as we do not have a set and varied costumes - nice observations

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