Sunday, November 19, 2017

Week 7: Strong Choice - But Why?



"THE VIBE OF YARD HOUSE"


"The stunning, original art featured on our walls is a major contributor to the very special vibe of every Yard House. The Yard House Original Art Gallery Collection has been created by artist Jerome Gastaldi. Each piece is uniquely handcrafted to reflect the regional environment, the energy within the Yard House restaurants, and the core values of the company. It is unsurprising to see subtle references in the abstract art to the community's lifeblood: wild horses in Denver, Colorado; an abstract baseball player in Boston, Massachusetts near Fenway park; or a sea of faces in Las Vegas, Nevada." (http://www.yardhouse.com/art-gallery)





I was out watching my game at the Yard house and was suddenly distracted by this light featured on the art on the wall across from me. If you have ever been to a yard house you have probably noticed their art. It is one of their most marketed updates lately. All of the pieces around the restaurant are lit with specials, but this one is extra "special". I could not for the life of me see (even after researching) why this one painting would have this kind of light featured.


This lighting choice (I asked, it was a choice) would/could be a better choice if it was a theme. However the fact that it is the only piece lit this way is very caring and really takes away from the art piece it self. It is no long about the art it is about: why light this this way? This reminds me of a note that heard often in the world of theatre,"Strong choice, but not for this show.". I really wish someone said that in this circumstance.





1 comment:

  1. I am not sure I was able to read this entire post but by highlighting it I got most of it. Not sure what happened.
    Anyway, yes, the lighting for the artwork is either a mistake or a really bad idea - good catch :)

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