Week 10 - Spectrum

←1. Entrance Photo

I made it to the Irvine spectrum just after Thanksgiving. Already the transformed into Christmas. I really wanted to focus on element that are there all year long first before evaluating the season decorations. Right from the entrance the lights are inviting war and enhance the depth of the shopping center. As you walk in to the center you notice all the texture of the buildings and the walk ways. This too in enhanced by light.

←2. Wall Lights

 In many other other center lighting the walkways are don by light post or even floor lights, bu here they are against walls and highlighting the texture of the palms, walls, fountains, ferris wheel. All of the placements of these lights feel inviting and pull the shopper deeper into the center.  This is very smart marketing and designing. It gives the sense of wealth and extenuates all of the expensive stone work. It also pulls you in, you may have just come to the center for lunch but with all of the lights (glittes and glam) around every corner it is hard not to check out what's going on over there. This makes the area family friendly, very well light entertainment round every corner and things to catch your eye so your children will drag you around the center yelling "whats that, whats that".
←3. Carousel
While the center as a whole is designed very well there are a few areas that fall distract for it success.




UNSUCCESSFUL 

← 4. Claire Store Front
This little shop is one of the most unsuccessful store front and inside in the center. "Claire's" an expensive 'Tween' accessory store looks like it was accidentally plopped in its place. The short early 90's stucco front with bright florescent wash inside really are not appeasing. When passing the store you can hardly tell what is on display since the lights are so stark compared to the surrounding area. Once entering the store it did not get any better.

5. Claire's Interior→

The store is crammed pack full of nick knacks and nothing is drawing focus. It looks like a bargain store with no thought put into it. This is completely contrasting to the center, where it seems that every light has a purpose and creates an expensive atmosphere.






SUCCESSFUL

←6. Lucky Brand Store Front


There were many stores that were much more successful than "Claire's".  One in particular was "Lucky Brand". this store had clean line, warm soft yet effective lighting, and the hanging bulbs that make the store look deep and spacious. The store name is light with a blue light bring the shopper eyes up to their name with out pulling away or distracting from the inviting store lights.





←7. Lucky Brand Interior
Once you enter the space you will notice that there is fun tin ceiling treatment that reflect light through out the store with out blinding the costumers. This seems to give the store more light with out having to use harsh fluorescent. The store is actually not very big but the hanging lights and texture draw the costumers to the back of the store. Al in all it was very successful - so much so I ended up in there for an hour and spending money - not even needing anything!